There are 4 times the number of people who would rather watch a video about a product than read about it.
So what does this mean for you as a business owner? It’s simple. You should be utilizing video in your marketing efforts.
But the truth of the matter is that it can be daunting to start creating video content when you’ve never done it before. However, it’s totally worth it.
We’ve compiled the top 10 benefits of video marketing for you to check out. Read them below!
1. Video is Emotionally Engaging
Have you ever seen a video while scrolling through your social media feed that you watched and couldn’t forget? Was it funny, sad, or fascinating? There’s a reason videos are so powerful. They elicit emotional reactions!
Videos engage more senses than any other type of content. Visually they are more stimulating than still images, and they also contain sound.
Because of the increase in stimulation, consumers have a greater emotional reaction to video than to text or graphic.
Research shows that emotion, more than logic, drives sales for most consumers. So by creating video content, you give consumers the opportunity to emotionally connect to what you do. Not only will that increase traffic, but sales too.
2. Explainer Videos: One of the Greatest Benefits of Video Marketing
So you need to tell people about your company, product, mission, or other. One of the most efficient ways to do it is with a short, simple, and visually pleasing video. In the marketing industry, we call these “explainer videos.”
Explainer videos have proven to be successful because they are one of the easiest forms of media to consume. They require the least amount of effort. That means that more people (even the lazy ones) are more likely to watch a video on your site than by reading a blog post.
Many websites have an explainer video as their primary landing page! This is an easy way to increase the amount of time spent on their website. And like we mentioned before, videos create an emotional connection between consumers and your product or company.
It doesn’t have to be a bare-bones presentation either. Some of the most successful explainer videos are animated, sarcastic, or completely silly. Don’t be afraid to get creative! The most important thing to remember is to keep these videos simple, and easily accessible.
3. Videos Are a Great SEO Tool
Did you know that you are 53% more likely to show up on the first page of Google search engine results if you have a video on your home page? That’s compared to websites that just have text and images.
One of the factors that effects your Google ranking is how much time users spend on your website. The logic is that the more time spent, the better you are at meeting consumers needs and answering their questions.
When a consumer uses a search engine and watches a video on your site, they are likely to spend more time there. Search engines perceive correctly that the consumer is being provided with valuable information about their search. So they make your site easier to find for visitors in the future.
4. Videos Create Brand Personality and Trust
Building trust is fundamental to brand success. Companies won’t be able to succeed unless they help consumers feel comfortable spending time and money on their website.
Face to face interaction has historically been the most effective way to build trust between consumers and companies. But today it’s almost impossible for consumers to have that kind of contact with every provider.
Companies have turned to video to imitate the visual and audio interaction that users get from an in-person experience. Video serves as an effective way to showcase their brand personality, show a sense of humor, and make consumers more comfortable.
Consumers who visit websites with videos spend more time and get more information than if they visited a website with just text. The extra time and info foster confidence in the company’s ability to meet their needs. So they trust and then they buy.
5. Videos And Social Media Go Hand In Hand
A fundamental part of any content marketing strategy is a strong social media presence. But videos are making the difference between viral sensations and total duds.
Facebook reported that over 500 million users watch videos online on Facebook every day.
Snapchat users watch more than 10 billion videos per day.
YouTube is the second most used search engine on the internet, and almost 1/3 of internet users use YouTube.
There are two simple ways to incorporate video into your social media strategies:
- Create and publish an explainer or marketing video about your company, product, mission, etc. They encourage shares on social media!
- Create video ads that play before or during other videos on platforms like Youtube, Facebook, Snapchat, Twitter, etc. Video ads have a lower click-through rate than typical banner ads.
6. Videos Will Up Your Email Game
Email marketing is one of the most successful tools in modern business. And emails with video have proven to be even more effective.
Did you know that emails with the word “video” in the subject have a 20% higher open rate than emails without? And consumers are 50 times more likely to read through a newsletter if it has a video!
And you have options. Embedding a video proves for a higher click-through-rate (or CTR). But even having a GIF in the body improves the success of your email.
Because consumers are watching videos through email, it allows you to collect more data about who watches it, skips it, or finishes it. The extra data is a priceless tool for future campaigns.
7. Video Ads Provide a Great Return on Investment
Let’s face it. If you’re an entrepreneur, you’re busy. You’re also crunching the numbers all the time. And videos can be expensive and time-consuming to produce and publish.
But the face of the matter is, 43% of marketers said that they’d create more video content if the budget weren’t a factor.
And growing online video tools are making it easier every day to create video content for your website that’s inexpensive and high quality. Out of the 63% of businesses using videos, 83% say it has a good ROI.
It may seem hard to justify the cost and time it takes to produce video content. But those who’ve done it say it’s worth every penny and minute.
8. Access a Different Audience
In any marketing campaign, you’re trying to reach an audience with your message. And every type of advertising medium has a different audience that it will reach.
For example, using Snapchat will reach a teen and millennial audience. Direct mail to a specific neighborhood could reach baby boomers.
With video, you’ll be able to reach a whole new audience on Youtube. Did you know that YouTube has more than 4 billion page views every single day? And it continues to grow every single year.
On YouTube, people search for how to do things. It’s common for people to look up how to cut their hair or how to fix their car.
Think about your audience and industry. What types of things would they want to learn how to do? How could your company make videos to fill those needs?
Answering these types of questions will help make YouTube work for you. And when people find your content on YouTube, this can lead them down your sales funnel, eventually becoming customers.
And at the end of the day, that’s the goal of all your marketing efforts.
9. Videos Engage Smartphone Users
Research shows that people watch 90% of video content from their phones. With the growth of smartphone use, so grows your audience. With a higher audience comes a higher conversion rate.
Because mobile video is usually viewed full screen, users are less likely to have divided attention. On a desktop, they can switch between tabs and windows as they view and consume content. Your videos will have the full and undivided attention of any mobile consumers.
Most consumers access social media websites from their phones. So creating and publishing video content on social media will funnel mobile users through to your website. That will inevitably lead to sales.
10. Video Increases Sales and Boosts Conversions
Last, but not least, videos boost sales. And as an entrepreneur, what else could you really ask for?
Invisia reported that businesses with a video on the landing page enjoy an 80% higher conversion rate.
Every minute a consumer spends on your website is a minute spent building a relationship. As you answer their questions and show how you can meet their needs, they’ll trust you with their business.
Page views will convert to sales. And sales means success!
Video making tools are becoming less expensive and easier to use every day. But there’s no harm in asking the pros for help either.
No matter how you decide to incorporate it, the benefits of video marketing will definitely outweigh the costs.
So pick which ones work best for you and get started today! Feel free to contact us for marketing help.