Your website is the only employee you will ever have that will work for you 24 hours a day, 7 days a week. Wow! It makes sense that as a small business owner, you would want to make sure someone is overseeing this employee to make sure they are doing what they are supposed to do right? Many companies are paying a lot of money to hire a website administrator to work for them, but is that really necessary to bring a staff person on-board? Could you handle some of these responsibilities yourself? Let’s break down what website administration services are, and if you need to hire someone.
1. Keep the website content and design fresh
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines (source) .All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Why is SEO so important for small businesses?
Because you want to provide search engines like Google, Bing, and Yahoo critical information so they will place your site in the top 5 spots on the returns page!
The job of a search engine is to take the information typed in by the user and locate the most relevant websites using those keywords. Simply put, if you are not engaging in SEO, you are not on that first page of results – the other guy is! By investing in search engine marketing, you are staying competitive with those other guys while giving your brand name exposure 24 hours, 7 days a week and are sure to gain new customers!
Think of your SEO (Search Engine Optimization) as an employee who works for you 24/7, never sleeps, and constantly delivers answers to people inquiring about your services/products…even while you sleep!
How much would you pay that employee?
People unconsciously trust search engine results. If Google places Dave’s Donuts in the top spot of a search, then it must have earned that place and it must be good. User then tells all his friends on Facebook and Twitter that he’s going to Dave’s and he invites them, leaving the link for them to click as well. The laws of multiplication can work pretty fast, and before you know it, a dozen hungry teens show up at Dave’s Donuts! Why? Because the search engine matched everything perfectly, and it all pointed to Dave’s Donuts!
Keep it simple. Look at one page of your site each day of the week for the next few weeks. For optimal on-page SEO, include your target keywords (tequila, men’s shoes, plant design, etc..) in your content occasionally, but don’t overdo it. Google’s algorithm is smart enough to detect keyword stuffing, and it will usually lead to your website being penalized in the rankings for its target keywords.