Are you a small to medium-sized business looking to add a second comma to your annual revenue? Reaching the million-dollar mark doesn’t happen by chance or by following the crowd.
If you’re ready to take your digital marketing to the next level, then you need to consider blockchain marketing. Don’t worry if you don’t know what that is or how it can help you. We’ve got you covered, so keep reading to learn all about it and how to implement it so you can scale your business to the next level today.
What Is Blockchain Marketing?
If you associate blockchain with cryptocurrency, like Bitcoin, then you might be surprised to learn how it can help you with marketing your business.
If you’ve paid attention to the headlines, you have noticed that consumers are unhappy that their personal data is being mined and cataloged on sites such as Facebook and Google. However, what if there was a way that consumers could choose who they share their personal information with at a price?
The new technology of blockchain can be confusing enough, and trying to translate it to your marketing strategy might leave you scratching your head. However, there is a simpler way of looking at it. If you swipe a loyalty card each time you buy groceries then you are part of the big data infrastructure that businesses use every day to increase their sales and improve their bottom line.
Yes, each time you swipe that loyalty card you give that business inside access into your purchasing habits. In return, you get a 50 cent coupon off eggs the next time you purchase. This is a simplified version of selling your data to a corporation with your consent.
In short, blockchain is a decentralized place to store verified information in a digital ledger. You won’t need your little black book and you won’t be reliant on giant monopolies who hold all the information cards in their deck.
So, instead of paying Facebook to create look-a-like profiles for your target audience, you will mine the information provided by your current clients. Personalized ads were great for a while, and still have a place in your marketing strategy. But, the time is already upon us to find new ways to access our customer information before that avenue becomes outdated.
How Blockchain Technology Can Revolutionize Your Business
Visit any website and you’ll be bombarded with ads. Everything from expensive handbags to cars and watches, advertisers pay big money to get their products in front of a large audience. But what if instead of blasting your ad to thousands of consumers in a cold audience, you could target your ad only to those consumers interested in your product and in seeing your ads?
This is what the new wave of digital advertising could look like with blockchain advertising. Consumers could sign up for an advertising network and agree to let their personal information be shared with advertisers. In exchange, they would receive a small percentage of the advertising money being made.
In the end, it’s targeted advertising meets affiliate marketing with everybody winning. It could put your product or service in front of the right audience so you can grow to the next level and scale your business like never before.
Here are 4 more ways your company could win with blockchain marketing data.
Improve Customer Experience by Eliminating Ads
Display advertising has been around for as long as publishers have disseminated information. The first newspaper in America sold advertising space in the early 1700s as it shared information on its single page newsletter sent out each week to its readers.
With the rise in literacy and the centralization of society to urban areas, the 18th century was a perfect place for newsletters to reach the masses. Businesses saw the potential to get in front of their consumers at a good price.
Today’s consumers are tired of seeing random ads for products they’ll never purchase. Instead, you can eliminate cold advertising by connecting directly to your consumers with blockchain marketing.
In addition, you will save money on the ads you do run because you won’t be paying the middle man any longer. Stop paying social media companies for their targeted audience profiles and stop paying search engines for their access to your customers. Instead, you can go direct to the source and share your advertising with your consumers.
Trim the Fat by Eliminating Cookies
Savvy consumers who don’t want to share their personal information with large conglomerates are ready for a new alternative. And that new alternative could come from the unlikely new technology of blockchains that put the consumer back in the driver seat when it comes to where their information is shared.
Regulations around the world now require all websites to disclose when they’re placing cookies on their reader’s computers. But what if you could put your website on a diet and eliminate cookies altogether? Not only would this provide a better user experience for customers, but it could save you time and money in your marketing budget.
In this new process, consumers own their data and they get to choose with whom they want to share it. No longer are consumers surprised when their latest Google search results in new targeted ads showing up in their social media feed. However, now they can be in control of who gets their information and at what price.
Build Transparency With Shared Data
The beautiful aspect of shared data exchange is that it doesn’t have to be a one-way street. Not only can your customers share their personal data with you, but you can also share data with them.
This can help in many ways. Today’s consumers are not only concerned about getting a quality product at a good price but they also want to ensure the companies they support use ethical and sustainable practices.
With data exchange, you can clear and transparently show your consumers where each piece in your supply chain comes from. You can ensure that your products aren’t made in less than ethical factories and that your raw materials are sustainably sourced.
Build Your Brand and Improve Customer Engagement
When you cut out the middle man you get to communicate directly with your consumers. This can not only build brand awareness but also customer engagement.
Every time your customer agrees to share their information with you, they will see your logo and remember you. Additionally, when you provide transparency, you can share new reasons why they should do more business with you.
Sharing your business information with your customers can also improve customer engagement. You can show exactly where you get your supplies along with where and how your products are made.
Interact with your customers, share this information, and then ask them to share it with their social circles online. This kind of organic marketing can’t be bought, and it will build your brand awareness better than any paid public relations campaign.
From loyalty and rewards programs to affiliate and influencer marketing, the possibilities are endless when it comes to incorporating customer engagement with blockchain marketing.
Additionally, if your target market is young cutting-edge enthusiasts who enjoy adopting new trends quickly, then adding blockchain in marketing to your overall strategy could build the brand you want.
Follow the Data
Large companies like IBM are putting big money into big data. And by transparently sharing that data with consumers, IBM is showing us how we can all win with blockchain data collections.
With blockchain technology, your business won’t be reliant on large monopolies holding all the information such as Google and Facebook. Soon, you will be able to connect directly with your consumers through blockchain marketing and open-source data exchange between companies and their customers.
When you cut out the middle man there is more of a profit share for both business owners and consumers alike. Musicians learned this lesson when they started sharing individual tracks on services like Spotify and iTunes.
However, now they could take it one step further and share their commodities with listeners directly. Exchanging your product or service for financial compensation isn’t a new concept. However, these new platforms give everyone an opportunity to share with more people than ever before.
Open-source data sharing through blockchain technology could be the key to scaling your business as well.
What Are the Limits to Blockchain?
As with anything new, there will always be pessimists and those that resist change. This isn’t any different when it comes to blockchain and cryptocurrency. The fact that it’s so hard to understand further fuels the resistance of many to its amazing capacities.
There are a few negative aspects to blockchain and that can come with the negative connections with cryptocurrency, or crypto for short. Crypto is hard to mine and there are many concerned with how much energy is currently being used by servers around the world to mine new coins.
Another drawback to jumping into the blockchain arena too soon is the limited number of consumers currently using it. But companies like ours are working hard to increase awareness and bring education to everyone so that savvy consumers around the world can see how much potential there is.
Lastly, between the limited number of consumers on board coupled with the fact that it’s a fairly new aspect of technology the ability to scale isn’t up to speed yet. However, as mentioned before, if you’re in a position to capitalize once the market share does reach the point of scalability, then you could realize very handsome returns on your investment.
The Trouble With Getting Started
As with all things new, it can be difficult to get started in the area of adding blockchain to your digital marketing strategy. That’s why it can be smart to work with a blockchain marketing agency such as Blissbranding Agency.
We combined our love for crypto and blockchains with our expertise in everything digital marketing to create an agency that brings the future into the present day.
From display media buying to conversion funnel analysis we specialize in helping businesses like yours to grow their business through scaled marketing campaigns. So, if your website isn’t growing your business the way you want it to, then you need to work with an expert like our company.
With the right strategy in place, we can help you take your small business to the next level. We can scale your sales cycle to give you the business you’ve always dreamed of. From graphic design to search engine optimization we do it all.
We do it with an eye on the future. Especially when it comes to blockchain technology and how it can help you grow your business today. So, if you’re ready to speed up the future and bring it into the present day then you need to work with a cutting-edge company like ours.
Bridge the Gap Between Your Marketing Team and Your Consumer With Blockchain
Blockchain is still new and fairly misunderstood by the masses. However, as it grows in popularity and in understanding, it could be the next new wave. And if you’re positioned in the right place you could ride that wave to increased sales at decreased conversion costs.
If you’re ready to get started today, we are the leader in both cryptocurrency and blockchain marketing. Set up your free consultation today and get your three-point marketing strategy laid out so you can see how we can help you.