Instagram is the third most popular social media platform with more than one billion active users every month. With its popularity, there is no surprise that Instagram is one of the number one places that you need to market your business.

There are tons of marketing Instagram trends that you need to help market your business on Instagram in 2020.

Keep reading for our guide to the top four Instagram trends for 2020 that you need to know about.

1. Utilize IGTV

One Instagram feature that has become more and more popular is creating videos for IGTV. IGTV has been around for a few years but has been improved since then and will continue to be a huge part of Instagram in 2020.

Making IGTV videos can be fun and informative for your potential and current clients. These videos do last a bit longer than your average Instagram video, but that gives you more chances to be creative. You can also take the time to edit your Instagram IGTV videos but they do not need to be as formal as a video you would post on YouTube.

2. Leverage Social Media Influencers

Another huge part of Instagram is the huge amount of social media influencers and what they can do for you. When a social media influencer with a lot of followers promotes a brand or product, then many people flock to it because they trust that social media influencer.

One way that you can start marketing with social media influencers on Instagram is by reaching out to them. You’re going to want to find influencers who fit with your brand and company so their followers will be interested in your products. Just remember that it does depend on how popular the social media influencer is when it comes to paying them.

3. Record Instagram Stories

When it comes to Instagram another thing that you need to make sure you’re utilizing is the ‘stories’ feature. This is where you will post a short video or photo to help attract your followers to your page or one of your products.

Instagram Stories is perfect for quick content that you want your followers to see right away. Plus it is an awesome feature because it’s the first thing that users see when they open the app.

When it comes to producing content for Instagram Stories, it can be more casual. This is because your story will only be seen for 24 hours before it goes away. Instagram Stories is a great way to help grow your followers.

4. Create Shareable Content

Another huge trend when it comes to Instagram is letting your followers share and repost your content so they can help get the word out there about your company.

The best way to do this is to create content that is shareable and that people find interesting. Besides just making posts promoting your products or services you should instead make interesting and relevant posts.

Instagram Trends You Should Know About

When it comes to finding the best Instagram trends for your marketing strategy there are plenty of new contenders in 2020. Make sure you’re always keeping up with the best trends especially when it comes to Instagram.

If you’re looking for help with your social media accounts, then make sure to check out our services.