There are over 30 million small businesses in the United States. Small businesses account for 99.9 percent of all businesses in the US. 

With so much competition, it’s important to make a good and reliable name for your business. It can be difficult to navigate marketing when the social media landscape evolves almost daily. 

One way to stay constant in this rapidly updating world is through branding. What is branding marketing, and what is some good branding advice?

Keep reading for five branding tips that all small businesses need in 2020.

1. Stand Out in the Crowd

A good brand will set your business apart from others and make it easily identifiable. Because of this, it’s crucial to keep your branding ideas unique. 

86 percent of consumers say authenticity affects their decision when buying a product. Setting your brand apart from others is the edge your business needs.

Borrowing a few general ideas never hurt anyone, but be cautious about how much you borrow. Being a copy cat can make your business seem unreliable and generic.

2. Know Your Audience

A big aspect of branding in marketing is identifying your target audience. Not only does it help you market, but it also helps you build a brand that your potential customers feel loyal to. 

When you know who your audience is, you know their needs, their problems, and what makes them tick. This will allow you to build your brand around solving their issues and providing them with their needs. 

Getting an in-depth idea of your audience will also allow you to communicate with them in terms they’re comfortable with. This will ultimately lead to an understanding, empathetic brand. 

3. Consistent Branding Tips

Consistency is key in the guide to branding. This is true for your advertising as well as the products you sell. 

If you decide on light-hearted brand identity, it may throw customers off if you suddenly change the tone in your messages and ads. The best way to grow your brand is to be sure your messages and tone of voice align. 

The same is true for your products. Keep the quality of your products and services the same if you want your brand to be easily recognizable. 

4. Give Back

These days, consumers are all about charity and how responsible your brand is. People are willing to spend more on your product if it goes to a charitable cause. 

There’s a lot more to charity than giving money, though. Some businesses allow their employees to volunteer instead of clocking in for a shift.

Donating products, helpful content, and helping non-profits are all great ways to build a charitable brand.

5. Branding and Hiring

Using your branding for hiring is a great way to find employees to perpetuate that brand. A lot of employees take pride in the business they work for when the brand has a powerful message. 

When hiring, explain your brand and the importance of branding to prospective employees. This way, you can find workers who uphold that brand and are proud to do so.

Brand New Outlook

With all these branding tips, you should have an idea of how to make your brand stronger and more useful. Contact us if you have any more questions about building your brand.