Confusingly enough, it doesn’t have to be a ‘currency’ at all. For example VeChain is a project that is used to track supply chains and isn’t a currency in any traditional sense of the word.
Semantics aside, there are a number of more pure cryptocurrencies that act as a store of value and some that seek to be used as a traditional currency on some level. This isn’t to say that this is their only use but it is certainly one use case.
Some of the most popular are:
One of the key differences between these and traditional currencies is that they are on various levels, decentralised. There is no requirement for a bank to act as an intermediary between buyer and seller. Not only this, the decentralised and cryptographic nature of them makes them extremely secure and resilient to fraud.
Whether you believe in the technology or not, one thing is undeniable: there is a portion of people that are adopting these cryptocurrencies and it is happening fast.
Recent data suggests that mainstream adoption of cryptocurrencies and tokens may be imminent.
Source: KPMG
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Already have campaigns running and want fresh eyes to take over day-to-day management? Our team can assist by reviewing existing campaign setup, pricing, targeting, tracking and more, providing recommendations to enable you to improve your campaigns, or offering full management services on a retainer basis.
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Not every crypto website is on the major Display and Crypto ad networks. For those that aren’t, we can work with you to prepare a media plan, and negotiate advertising campaigns to encompass these websites, or let you know if there are cheaper alternatives for the sites you want to promote your project on.
As one of the critical components in converting traffic from your website to leads, registrations or customers, we can work with your team to identify bottlenecks, implement tracking and accreditation against your KPI’s, and iteratively improve your website to greatly increase your results.
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Most people have heard of Bitcoin and other cryptocurrencies by now, some associate them with some sort of scam, others think it is going to change the way we look at money forever.
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