Getting your name out there can be tough. But, as a business, it's vital to your long-term stability and profitability that you make your products or services known in the marketplace. While that once required a sizeable advertising budget, the options for promoting and marketing a business have changed dramatically over the past few years [...]

With almost 1.5 billion users daily, Facebook is one of the biggest and most populated social networks. If you own a business, you can't afford to skip out on advertising on Facebook. But how to go about it? In order to help you realize a better return on investment, or ROI, we've compiled a list [...]

If you've dipped your toes at all into the world of digital marketing circa 2018, then you've heard of SEO. You may have also heard of SEO's close cousin, SEM, aka PPC. The truth is, not as many small businesses are taking advantage of SEO as you think. Less than 50%, actually. And that's a [...]

There are 4 times the number of people who would rather watch a video about a product than read about it. So what does this mean for you as a business owner? It's simple. You should be utilizing video in your marketing efforts. But the truth of the matter is that it can be daunting [...]

Content marketing is an effective tool for sharing information, building an audience, selling a product, and more. It allows you to reach a wider audience, build relationships with customers, and establish trust and respect in the community. Here is how to develop a successful content marketing strategy. Opinion Creates Recognition for Your Branded Content Consumers [...]

When it comes to competing on the web, digital marketing should be front and center on any website owners' mind. But while anyone can study digital marketing online, what you can do on your own is a far cry from what a professional can do. If you want to see a big increase in traffic, [...]

You could offer the best products or services in the world but still hit rock bottom and sink into bankruptcy without expert marketing. Advertising expenditure now amounts to over $173 billion. This showcases how crucial of an investment it is to the success of any business, whether big or small. Effective marketing spreads brand awareness [...]

An email marketing campaign attracts new customers, keeps and builds relationships with existing ones, and maximizes the sale of your products and services. It is one of the cheapest marketing tools that you can use to communicate directly with your perspective, existing, and past customers. Let us first explore the reasons why you should adopt [...]

Are you seeking SEO solutions that actually work? When implemented correctly, Search Engine Optimization (SEO) can be your most powerful tool for digital marketing. This is especially the case if you operate a business that functions solely online and depends on digital visibility. It is possible to launch an effective SEO campaign, particularly if it's [...]