When it comes to creating a brand new website, businesses have a lot to think about. Your website's look and feel needs to suit your brand while serving as a useful tool that will help you grow your business. With digital marketing and SEO being such integral parts of today's marketing, that takes more than [...]

Plenty of small business owners think that they can handle social media on their own. Or worse, they think that they don't need it at all. With over 79% of the American population using Facebook, social media is not a marketing platform that should be taken lightly. Phrases like . . . "I'll get around [...]

There are more than 1.5 billion websites on the internet. Not all of these are active, but hundreds of millions of them are. So as a business owner, this means one thing for you: competition. And you want to do everything you can to stand out from the crowd. One of the best ways to [...]

Getting your name out there can be tough. But, as a business, it's vital to your long-term stability and profitability that you make your products or services known in the marketplace. While that once required a sizeable advertising budget, the options for promoting and marketing a business have changed dramatically over the past few years [...]

With almost 1.5 billion users daily, Facebook is one of the biggest and most populated social networks. If you own a business, you can't afford to skip out on advertising on Facebook. But how to go about it? In order to help you realize a better return on investment, or ROI, we've compiled a list [...]

If you've dipped your toes at all into the world of digital marketing circa 2018, then you've heard of SEO. You may have also heard of SEO's close cousin, SEM, aka PPC. The truth is, not as many small businesses are taking advantage of SEO as you think. Less than 50%, actually. And that's a [...]

There are 4 times the number of people who would rather watch a video about a product than read about it. So what does this mean for you as a business owner? It's simple. You should be utilizing video in your marketing efforts. But the truth of the matter is that it can be daunting [...]

Content marketing is an effective tool for sharing information, building an audience, selling a product, and more. It allows you to reach a wider audience, build relationships with customers, and establish trust and respect in the community. Here is how to develop a successful content marketing strategy. Opinion Creates Recognition for Your Branded Content Consumers [...]

When it comes to competing on the web, digital marketing should be front and center on any website owners' mind. But while anyone can study digital marketing online, what you can do on your own is a far cry from what a professional can do. If you want to see a big increase in traffic, [...]