If you've dipped your toes at all into the world of digital marketing circa 2018, then you've heard of SEO. You may have also heard of SEO's close cousin, SEM, aka PPC. The truth is, not as many small businesses are taking advantage of SEO as you think. Less than 50%, actually. And that's a [...]
There are 4 times the number of people who would rather watch a video about a product than read about it. So what does this mean for you as a business owner? It's simple. You should be utilizing video in your marketing efforts. But the truth of the matter is that it can be daunting [...]
Content marketing is an effective tool for sharing information, building an audience, selling a product, and more. It allows you to reach a wider audience, build relationships with customers, and establish trust and respect in the community. Here is how to develop a successful content marketing strategy. Opinion Creates Recognition for Your Branded Content Consumers [...]
Still trying to figure out the right SEO solution for your small business? Confused by all the nomenclature and techniques listed on the Internet? To the surprise of many, it's not only about keyword use and a professional looking web design. Take backlinks for example. Not many business-owners realize how backlinks are the bread and [...]
When it comes to competing on the web, digital marketing should be front and center on any website owners' mind. But while anyone can study digital marketing online, what you can do on your own is a far cry from what a professional can do. If you want to see a big increase in traffic, [...]
You could offer the best products or services in the world but still hit rock bottom and sink into bankruptcy without expert marketing. Advertising expenditure now amounts to over $173 billion. This showcases how crucial of an investment it is to the success of any business, whether big or small. Effective marketing spreads brand awareness [...]
An email marketing campaign attracts new customers, keeps and builds relationships with existing ones, and maximizes the sale of your products and services. It is one of the cheapest marketing tools that you can use to communicate directly with your perspective, existing, and past customers. Let us first explore the reasons why you should adopt [...]
Are you seeking SEO solutions that actually work? When implemented correctly, Search Engine Optimization (SEO) can be your most powerful tool for digital marketing. This is especially the case if you operate a business that functions solely online and depends on digital visibility. It is possible to launch an effective SEO campaign, particularly if it's [...]
Getting your Google update fix each month is a smart marketing move. Staying on top of topics like google page speed and advertising, google referral collection, google voice search, and social media is imperative to your online success. 1. GOOGLE LAUNCHES TWO NEW TOOLS TO HIGHLIGHT THE IMPORTANCE OF PAGE SPEED ON MOBILES Over the [...]
Did your website witness a drastic drop in traffic? It could have been from the new Google algorithm update...learn why these 5 SEO updates affected so many. 1.GOOGLE QUIETLY UPDATED ITS RANKING ALGORITHM — THE MACCABEES UPDATE The end of the year is when every business owner out there is busy taking advantage of great [...]
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