Have a website for your small business? Use social media to advertise? Are they working for your business or against it? Thousands of dollars are wasted on websites that generate no revenue or leads. The reason is simple: there's no marketing plan. Less than half of companies don't have a digital marketing strategy in place. For [...]

Looking to gear up your Facebook advertising this year? Well, we can help. Keeping track of the current Facebook trends for advertising can be difficult. Let's go through what's trending for Facebook advertising this year. Focus on Video Video is the most profitable form of media you can use in your approach to Facebook. Video [...]

Instagram is the third most popular social media platform with more than one billion active users every month. With its popularity, there is no surprise that Instagram is one of the number one places that you need to market your business. There are tons of marketing Instagram trends that you need to help market your [...]

The average person receives over 400 commercial emails a month. Most of those emails will be deleted or sent to the junk folder. Are you doing enough email marketing planning to ensure your audience is reading them? Take a look at the five best practices for this year. 1. Mobile-Friendly Are your emails mobile-optimized? Texts, [...]

Getting your name out there can be tough. But, as a business, it's vital to your long-term stability and profitability that you make your products or services known in the marketplace. While that once required a sizeable advertising budget, the options for promoting and marketing a business have changed dramatically over the past few years [...]

Are you seeking SEO solutions that actually work? When implemented correctly, Search Engine Optimization (SEO) can be your most powerful tool for digital marketing. This is especially the case if you operate a business that functions solely online and depends on digital visibility. It is possible to launch an effective SEO campaign, particularly if it's [...]

With almost 1.5 billion users daily, Facebook is one of the biggest and most populated social networks. If you own a business, you can't afford to skip out on advertising on Facebook. But how to go about it? In order to help you realize a better return on investment, or ROI, we've compiled a list [...]

If you've dipped your toes at all into the world of digital marketing circa 2018, then you've heard of SEO. You may have also heard of SEO's close cousin, SEM, aka PPC. The truth is, not as many small businesses are taking advantage of SEO as you think. Less than 50%, actually. And that's a [...]

Content marketing is an effective tool for sharing information, building an audience, selling a product, and more. It allows you to reach a wider audience, build relationships with customers, and establish trust and respect in the community. Here is how to develop a successful content marketing strategy. Opinion Creates Recognition for Your Branded Content Consumers [...]