Email marketing analysis

A powerful tool to better your business

According to Direct Marketing Association, email marketing on average sees a 4300% return on investment for businesses. Blissbranding is your small business email marketing partner for all email campaign management. Content creation, newsletter design, and email list delivery, segmentation, and results.

Email marketing is one of the most cost-effective marketing tools.

It is known to be a simple tool to manage, gives you full control over your content, and allows you to establish direct contact with your customers. Just make sure you are capturing all of the emails from current customers, and any prospects…it is so important to keep building your email list!

A good email marketing service enables you to create highly engaging emails. It also allows you to manage your contacts, segment users into groups, track the performance of your email campaigns, and do not end up in a spam folder.

Blissbranding manages all of my email marketing. It is my job to collect the emails of who purchases in the store, and I scan the sign-up sheet to Bliss. They handle everything else, including gathering all the emails I capture on my website. Bliss comes up with the ideas, content, and specials. We approve, and it gets sent out. They analyze the open rates, and come up with ideas to target the email lists even further. We love not having to worry about anything! And, it is our #1 way to bring in quick sales!

Nathan Hiedo, Owner, The Noble Whiskey House

Pricing

Here’s a look at some of the best email marketing service providers, and how they stack up against each other.

Constant Contact

Constant Contact is considered the largest and fastest growing email marketing service in the world.

Constant Contact is one of the easiest to use, and it is an extremely beginner-friendly email marketing service. Users can easily manage their email lists, contacts, email templates, and more.

Each account gives you access to easy tracking and reporting, built-in social media sharing tools, an image library, and 1GB of storage for your own files. They offer great support with live chat, email, community support, and a vast library of resources. Constant Contact also offers online training as well as live seminars in your neighborhood! This allows small business to quickly learn the basics of email marketing, and start using it like a pro.

For all the reasons above, we recommend Constant Contact to small businesses as one of the best email marketing services. They have a 60 day free trial (no credit-card required). After that their pricing starts as low as $20/month.

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AWeber

AWeber is voted one of the most popular email services in the world.

They offer a wide-range of tools for small and medium sized businesses to manage their email marketing. Also, getting started with AWeber is easy! The email marketing platform connects seemlessly to most platforms including WordPress. If you have a WordPress website, see how to connect your platform by clicking here.

You get access to ready to use email templates, list management, auto-responders, and email tracking with detailed insights. AWeber has great support options that include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

AWeber offers a 30 day free trial. After that, their pricing starts from $19/month.

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ConvertKit

Are you a professional blogger or author? ConvertKit is a robust email marketing platform specifically designed for you!

It is extremely easy to use and incredibly powerful. ConvertKit allows you to easily offer content upgrades, and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails.

With ConvertKit, you can easily segment contacts into those who are interested in your product/service/content, and those who have already purchased it. This is great for marketing automation. They also have a great support offering with email, and learning collateral for all questions.

Pricing for ConvertKit plans start from $29/month with a 30-day refund policy.

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GetResponse

If you are completely brand new to online marketing tools, GetResponse is geared towards its ease of use.

It comes with some amazing marketing automation tools which allow you to create smart automated campaigns. With a drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups. These tools help you create effective campaigns to boost your profits.

GetResponse comes with beautiful responsive forms, landing pages, A/B testing, tracking, and auto-responders. It also integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, and ZenDesk! Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, and guides.

GetResponse offers a 30 day free trial. Their pricing starts from $15/month.

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MailChimp

Because of their free plan, MailChimp is known as the best email marketing software for nonprofits.

MailChimp is one of the most popular email marketing service providers. The company is innovative, and always coming up with new ways to connect with other digital applications. They offer a very easy to use interface with great tools, and awesome support.

Mailchimp integrates beautifully with WordPress, Magento, Shopify, and many other platforms.
MailChimp also comes with easy email creator, merge tags, auto-responders, segmenting contacts into groups, and simple tracking/analytics. It also allows you to set up delivery times based on user’s time-zones, and setup segmenting based on geolocation.

Support is offered by email, live chat, and a huge knowledge base with how-tos, videos, and tutorials.

MailChimp offers a forever free plan which allows you to send 12,000 emails to 2,000 subscribers. Their paid plans start from $10/month.

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Campaign Monitor

Campaign is another great email marketing tool that offers a drag and drop segmenting tool to create different campaigns for different contacts based on behavior and actions.

It gives you everything you would need to run successful campaigns and then some more. They have a beautiful drag and drop email builder. It allows you to use professionally designed email templates and make them your own.

You can personalize each message using the rich customer data. This makes your emails more personal and gives much better results. Not to mention their easy to use A/B testing, tracking, optimization, and social sharing tools. Support is available 24/7 via email and support forums, and for premier customers there is available phone support. They have extensive documentation step-by-step how-tos to help you get started and fix things on your own.

Campaign Monitor’s pricing plans start from $9/month.

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ActiveCampaign

ActiveCampaign is a great email marketing platform that specializes in automation.

ActiveCampaign combines your email marketing and automation, with CRM and sales. It comes with all the tools you will need to create smarter email marketing campaigns.

ActiveCampaign comes with a beautiful email template editor, and mobile friendly signup forms. It allows you to segment contacts based on their actions, location, behavior, and social data. It can also fetch additional data about your contacts using only their email address. It integrates beautifully with many third party software including WordPress. You can also send SMS messages to your contacts for follow up on campaigns.

ActiveCampaign’s plans start from $9/month. You can also request a demo with limited features for a test run.

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Questions about which platform you should use?

Email marketing should be a vital component of your marketing strategy. Contact a Bliss member for a free consultation of which email marketing platform works best for your company, and goals.