It’s increasingly clear that quality of content, quantity of content and distribution of content is the name of the SEO strategy game. SEO is now so complex and dynamic, that in order to play in this arena, you need to commit to a monthly budget and approach. Getting to the top of the search engine rankings and staying there takes a dedicated, well-rounded team of web and SEO professionals.
SEO now goes way beyond the on-page copy, links and keywords. SEO strategy now includes traffic-driving activities like email marketing, social media sharing, customer relationship management (CRM) and thoughtful content strategy. It incorporates the best engagement with elements like user experience (UX) and user interface (UI) design, conversion rate optimization (CRO) and call-to-action (CTA) strategy. It uses content marketing, blog posts, landing pages, infographics, video, on-page updates, PR and keyword analysis. And finally, the best SEO strategy needs to earn links legitimately through quality content and link outreach. This level of complexity takes experts in a variety of disciplines: UX/UI designers, conversion specialists, keyword analysts, journalists, web developers, and more.
It is important that the key point indicators (KPIs) that the agency uses to measure success align with your business goals. The methodology is important too. Is the agency using proprietary reporting software, or a tool that you control? Google warns you to beware of SEO agencies that guarantee you rankings (see more on Google’s guidelines).
So if it’s not specific keyword rankings, what is a good KPI for SEO campaigns? At Blissbranding Agency, we use your Google Analytics and Google Search Console to measure organic search traffic. We look at visits, as well as conversions from organic search.
Other popular KPIs include:
SEO is a very loose term that is used to mean several different things. For example, for a low-cost provider such as GoDaddy, SEO is purely software and reporting. Some SEO companies also help you write meta descriptions and content for your pages or just build links. All of these initiatives are valid and valuable in their own way, but most small businesses need a holistic approach.
Yes — we do use software and automation. A lot of it. We love Ahrefs, Moz, Spyfu, Supermetrics, and several other tools that we hold monthly subscriptions to. But that’s just one piece. We plan your website’s pages, not just optimize what you currently have. We run technical audits on your website, and can actually fix the issues (or work with your developers to fix them). We write content and build links. Our processes have been carefully developed through the years and even so, there is no one-size-fits-all. Each client gets personalized attention and requires critical thinking to succeed.
The Blissbranding Agency team built my e-commerce website from scratch, and put together a solid SEO strategy to rank in the sorority clothing industry. Their team has delivered every step of the way! My online sales have increased by 100%, and they now manage my entire digital marketing strategy. Highly highly recommend.
Unplanned, unpolished copywriting makes even a beautiful site look unkept. Blissbranding Agency’s copywriting services can make your voice heard through web copy, blogs, PR, call-to-action strategies, whitepapers, branding and more. We don’t just write it — we research the SEO keywords your business should be found for and incorporate those words and phrases throughout your copy. We analyze your competitors and your current copy to see which pages and what copy is working. We evaluate your site, your marketing and your industry to help you find a voice, a tone and a style that attracts and builds trust. Our team writes like a human wrote it (not a keyword stuffing algorithm).
How can we write for your complicated business? We put in the leg-work to learn your business, we create industry-leading content, and we make your business have a heartbeat in the digital world. Our clients span industries and product lines. Ask our team for a writing sample, we are happy to send examples!
All good content marketing begins with a thorough investigation of a brand’s assets, voice and aesthetic. We also take time to review your competitors’ strategies. From there, we’ll create a content strategy in line with your digital marketing plan.
We’ll then begin crafting the copy and strategy you’ll need to take your marketing efforts to the next level. We’ll constantly test these content marketing campaigns and make the necessary refinements and improvements when the time comes.
Usually 5-6 months is when we really start to see the needle move. Organic traffic is not a fly by night type of campaign – it’s ongoing and takes time.
When they say they will do all of the work, they are not kidding. When I hire a professional Agency, my expectation is high, and they exceeded it. This team built my website, and delivers a content marketing strategy that works. I am impressed with the turn-around, explanation, and delivery. A great marketing agency that will help your business rank, brand, and grow.