One story placed on over 300 major media outlets (ABC, CBS, NBC, etc.) in 3 weeks. When small business owners create a business plan they often include advertising but neglect to include public relations, one of the most cost-effective methods for small businesses to raise awareness and brand trust. I think that the reason is simple – we encounter advertising on a daily basis so it is more familiar, but many are unaware of the role that PR plays in the unconscious trust of your brand. The benefits of PR is a long lasting strategy. One good media placement can lead to a substantial increase in sales and tremendous growth, and because many small businesses have a unique story to tell, they are interesting to the media.