It is beneficial to understand the common types of digital advertising. You can learn more by checking out our guide right here.
Keyword(s): types of digital advertising
Did you know that the average internet user spends 6.5 hours online every day?
It’s hard to ignore the fact that we live in an increasingly digital world. It affects everything, from our homes to our businesses.
If you’re new to digital marketing, you might be wondering the best way to advertise online. How can you put your business on the digital map?
We’re here to fill you in! Keep reading below to learn five of the most common types of digital advertising!
1. Search Engine Optimization
Search engine optimization (SEO) is the process of optimizing your content in order to be more recognizable and “liked” by a search engine.
SEO is important because, by using keywords in your content, it is a free and organic way to drive traffic to your website. Most people don’t bother looking past the first page of search engine results, so it’s crucial that you use SEO to rank high in searches.
2. Classic Types of Digital Advertising: Email
One of the oldest types of digital marketing is email. Email marketing is a great way to develop customer loyalty. Email is a great medium to use if you want to dish out hearty information—something that can be overwhelming on a social media post.
Add a pop-up to your website that prompts users to add their email to your mailing list. Send out a weekly or monthly newsletter to give new and returning customers information on promotions and new products.
3. Pay-Per-Click Advertising
Pay-per-click (PPC) is a method of advertising in which the advertiser pays the publisher whenever someone clicks the ad. The idea is that the money spent per each click will be offset by a sale that the ad led to. PPC ads are typically bid on, however some publishers will host flat-rate ad spots as well.
4. For Blog Enthusiasts: Content Marketing
Content marketing relies on creating content that will provide customers with information on your products, your field of work, or similar topics. Even if the content isn’t directly selling a service, its intent is to show customers what your business has to offer, both service and content-wise.
Content marketing is most well known in the form of blog posts. However, YouTube videos, social media posts, and podcasts are other mediums through which businesses can practice content marketing.
5. Social Media Marketing
Many of us can’t go a single day without checking social media. Social media is one of the types of digital advertising that can’t be ignored, especially if you are appealing to a younger target audience.
Most social media platforms offer specific features for businesses to market themselves. For instance, Instagram allows businesses to add product tags to posts, so customers can click an image and be redirected to a page where they can purchase the product.
If you’re a B2B business, social media platforms like LinkedIn are vital to networking and creating relationships with other professionals, who could then turn into clients.
Utilize Your Resources
Even if you have a small marketing budget, there are many types of digital advertising that are low-cost but still make a big impact. If you use your resources wisely, you’ll have no trouble getting a digital marketing campaign off the ground!
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