We do the work. It is our philosophy to do the research, not put it on the shoulders of our clients. Our team will hold your hand from start to finish, and take control of the project from day 1. We do the design. We write the content. We recommend keywords. We will build you an award-winning site that will drive conversions.
It’s no longer enough to simply have a beautiful website—online marketing is more competitive than ever. Your website will need to be able to handle the rigors of online marketing. This means Call-to-Action Strategy, Conversion Rate Optimization, Blog & Content Strategy, integrated Social Media, Analytics & Tracking and a top CMS are just the start of your new web development checklist.
We’ll help you make sure your website isn’t missing anything.
Blissbranding Agency has used many content management systems throughout our growth as a company. And from our experience, we can conclusively recommend WordPress as the best of the best. Why?
Much has been written on the SEO benefits of WordPress. The way it handles content and keywords, taxonomy (content hierarchy/tagging structure), and Google signals is second to none. Combine this with a robust SEO plugin like Yoast, which helps you optimize your posts and pages for Google and social sharing, and it is your most powerful tool to rank high on search engine results pages (SERPs). For SEO and searchability, WordPress can’t be beat.
Open-source software is, like it sounds, open to all. Open-source software gets a bad reputation because its source code is publicly available. But major open-source projects like WordPress have so many developers working on them that vulnerabilities are extremely rare. In closed, internal software products, this is not the case. Major open-source projects can close security holes in a matter of hours because they have a workforce of hundreds, whereas software corporations may take days or weeks.
Another benefit of open-source software? There are plenty of avenues for support staff. Instead of relying solely on WordPress’ Support Forum, you can seek out various development vendors, agencies, or even create an in-house team to fit your business needs.
Not to mention, open source powers most of the Internet. Some prominent examples include:
When you take a look at Google’s ongoing algorithm and webmaster guideline changes — we are talking 1–2 small algorithm tweaks per day and 1–2 major rollouts per month — you’ll understand that changes will need to be made to your site almost constantly to keep up.
Thankfully, WordPress is among the best at this because it is consistently evolving, too. WordPress is constantly updated, releasing optimizations and bug fixes and compatibility for new platforms and devices as quickly as they arise. According to WPMUDEV, WordPress releases significant core updates every 3 to 4 months, and promptly releases security updates in between.
Many platforms — even brand new expensive proprietary ones — have a very hard time keeping up with Google’s constant changes. That’s because they are likely not built in a way that enables you to perform key updates yourself. Cue the support tickets (and headaches).
However, when you utilize WordPress, there are a variety of built-in settings and plugins that make it simple for a non-developer to go in and update whatever needs to be updated, whether it’s content, page structure, imagery, etc.
While we’re on the subject of easy maintenance, another helpful WordPress feature is its automatic plugin updates (these generally only happen for minor or security releases — you or your developer may need to manually upgrade major updates). The best SEO plugin for WordPress, WordPress SEO by Yoast, is constantly being updated, ensuring that it is always using the latest and greatest best practices. In a corporate environment that requires proposals and approvals for just about every scenario, the one approval you’ll need is to allow auto-updates on this plugin. Then, you’re good to go.
While we’re on the subject of plugins, there are plenty of options that work well with WordPress, including a variety of analytics and content marketing integrations. Incorporating plugins like Google Analytics and MailChimp helps unify and automate your overall digital marketing efforts. Not to mention, it makes WordPress a flexible and functional enterprise solution.
WordPress is miles ahead of any other content management system. What started as a blogging platform has grown to a fully-fledged CMS powering some of the largest enterprise, eCommerce, and corporate websites on the internet. And as an enterprise company, media management is essential to your success. The WordPress CMS publishing platform is smartly designed to make it easy for companies to share their story with the world. With its various integrations, you can organize visual assets, important documents, and upload a variety of media types. Empowering, isn’t it? Not to mention, these media integrations help you connect to your audience.
Other enterprise software solutions simply were not made for publishing content — at least that’s not their main goal. It’s almost a guarantee that if you have an expensive enterprise CMS, it won’t take long for current web best practices to leave it outdated. Your website should be constantly converting leads, and to do that, it needs to be generating traffic. And to generate traffic, your site needs to be publishing and delivering content, and meeting constantly evolving web standards. WordPress is up for the task.
A Few Companies We Built Websites For…
From solopreneurs to organizations with many many employees.
This team is 5 star. It was so fantastic to work with the Blissbranding Agency team, and Samantha is always willing to answer questions about strategy, and consult well above the current conversation. My business has grown over 100% since I started working with this phenomenal team. I recommend them to all of my fellow entrepreneurs (big and small)!
At Blissbranding Agency, we design all of our websites completely from scratch, customized to each client’s established goals. After our client interview and research, we identify unique buyer personas that represent each type of potential customer, and then we map out their buyer’s journey. We start the website design with wireframing to think through functionality and conversion paths to make sure that the navigation and CTAs make sense for each user’s intent. We then incorporate design elements and imagery that fit the brand and effectively tells a story.
When we spoke with Blissbranding, we knew they were the firm we wanted to work with. Samantha and her team asked the right questions, and knew what we wanted. Our brand is fun, and modern. Our staff is so passionate about finding the right wine for each palette, and we love every patron that has supported our brand over the years. I would highly recommend Blissbranding to anyone looking for a new website, social media brand, SEO, and more, this is the marketing firm you need!